Did it work? Did you sell anything? Why not?

Let’s take a look at the thought process of your average prospect or customer. We have to put ourselves in their shoes, so to speak… think like a prospect for a moment. In fact, what made YOU purchase things in the past? What is it that catches your eye and leads you to the point of making the decision to fill out that form and buy something?

Marketing online effectively can be likened to going to a party to find your future mate!

Imagine yourself at a party and a person walks up to you and says, “Hey … I noticed you don’t have a ring on. Do you want to get married?”

WHOA – Slow it down there, buddy! LOL

There were a few things this person did right. . .

He was in the right market. A social event where people go to meet other single people.
Since you didn’t have a ring on, most likely you ARE available, right?
However… he decided to ‘pitch you’ and propose marriage right away, even before getting to know your name, and getting to know who you are. He skipped the courtship period that is critical!

Now compare this scenario with marketing online.

1. Promote your offer. Go to the right market, where people hang out who want what you have.
(Make sure they are available and looking for what you have)
2. Capture contact information from interested prospects.
(Get their name, email and maybe even their phone number!)
3. Follow up with prospects.  Start building your relationship.
Get to know each other.    (Make a date…go for coffee.)
4. Follow up! Keep in touch. Build the relationship.
You’ll see why we follow up over and over again, below.
5. Close the sale. Once they know you, like you and trust you, if you have
what they WANT, they will purchase from you or even join you in your
business. (Propose marriage!)

To succeed at Internet Marketing (meaning, turning prospects into buyers and business partners) there is a sales process that involves multiple points of contact with your best prospects. Once again, this is important:
The fortune is in the follow up.

Did you know that:
The National Sales Executive Association conducted a survey that showed that the number of sales a person made depended upon how many times the prospect was contacted.

The statistics show that most sales are made between the 5th and the 12th contact.

Here’s the data the NSEA compiled:

2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th – 12th contact

The Fortune is in the Follow Up

AutoResponders

When you use an AutoResponder, you are continually staying in contact with your prospect, giving them the opportunity to get to know you, like you and trust you, so that eventually they may purchase from you or even join you in your business venture.  Building a business online requires one to stand out above all the noise and building relationships.

As you continue to provide valuable information that people are looking for, people will begin following you.

Let’s take a look at marketing leaders for a moment.

Are they using Search Engine Optimization strategies? Yes!
And the site they optimize probably has a capture form on it to collect contact information from interested visitors.

Are they using videos? Yes!
And the video probably has a capture form next to it or below it to collect contact information from interested visitors.

Are they using Landing Pages? Yes!
And that Landing Page has a capture form on it to collect contact information from interested visitors.

How It Works:

When you get an aWeber AutoResponder, you can add subscription forms to your own existing web sites, add subscription forms to your own blogs, create your own capture pages, and more and start building your core database of interested people. The emails you set up will do most of the work for you, keeping you in touch with thousands of people as your list continues to grow!

Having your own AutoResponder is like having your own “Email On Demand” system. You can load your AutoResponder with pre-written messages so that whenever someone requests your information by filling out a form, your information is sent to them automatically.

Having an AutoResponder is like having your own personal assistant whose only purpose in life is to help you generate targeted prospects for your offer and then follow up with those prospects for you automatically.

By using AutoResponders, you can:

• Build Your Own Contact Lists.
• Automatically Follow Up With Prospects.
• Send Back-end Offers.
• Publish Online Newsletters.
• Train and Support Affiliates and Sales Reps.
• Increase Revenues.
• Save Time.
• Reduce Marketing Expenses.