Did you know that the most successful political email of all time
came from Barack Obama?
(Please set your political beliefs aside for this example.)
It’s the famous email with the subject line, “Hey.”
Why did that work?
Simple. It created CURIOSITY.
The other secret strategy of successful email marketers
to get opens and clicks is DESIRE.
I’ll explain this concept another way…
Show the prospect their desired outcome (to be skinny, to be sexy, to be rich)
But only provide enough information to make them curious,
and then they will have to click to find out more.
Make sense? Good. 🙂
In the next blog post, I’ll explain about email stats you should know.
Watch for it! 🙂
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