I was just average at math in school,
but I learned about the importance of stats in marketing.

My advise to you, “Know thy numbers”
because “Numbers Never Lie!”

Although this is a very short post, it is very important.

Specifically, here are the email stats to understand:

• Total emails sent
• Opens
• Open rate (%)
• Clicks
• Click through rate (%)

I’ll be honest, I don’t really care about bounces, unsubscribes, and complaints. You want to focus on the people who are interested.  Forget the tire kickers and time wasters. They don’t pay my bills, and they won’t pay yours.

Does that make sense?

– Loretta

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