Jan 15
2
Creating Social Connections
The NEW PROCESS to MONETIZE Social Media
“Creating Social Connections”
For some 80 to 100 years, people have been using the “Push Marketing” selling method…placing their ads in people’s faces, yelling and screaming, “buy my product!” Today, people don’t like to be sold to – but they like to buy!
Social media is different. People have been given a VOICE and they ENGAGE and DISENGAGE with others!
It’s “The Why” That Matters in Social Media Marketing
People don’t buy products because of how or what you do…
They want to identify with WHY you do what you do!
They buy because they believe in WHY you do it.
In social media, people are not looking to connect with a product or how a product works.
People want to Identify with Companies, marketers, network marketers… because of what they believe. It’s a CORE belief that they have.
For example, using the name “Speed Wealth” – Identifies with their core belief, their core emotions, that they want to generate wealth – and fast!
You have to appeal to the ROOT of their EMOTIONS, gut decisions, what they believe.
People buy based on EMOTIONS and justify it later with logic.
People want to feel understood… “They get me!”
You create a Social CONNECTION with them.
If they believe in the reason WHY you do what you do, they can relate to you, they like you and want to buy what you’re offering them.
‘Til next time. . .
Hugs, 
Loretta Helson
LorettaHelpsYou@gmail.com
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