Feb 13
28
Be the Pain – Problem Solver
Here’s a blog outline that you can use to help speed up the creation of your next set of value-based blog posts:
Human behavior 101:
(Why this blog outline works)
1. Most people will do more to avoid pain than they will to seek pleasure. Because this is true, you can use this psychological trigger as the basis for a series of articles that show how to avoid pain associated with various issues within your niche market.
2. Some people who have studied human behavior, like Tony Robbins, say that avoiding pain is the #1 underlying reason in most buying/purchase decisions.
3. The pleasure of the instant gratification is often offset by the pain of future risk of loss (lost opportunity, lost economic possibilities, etc.)
4. Everyone experiences PAIN in some form, whether it be physical, psychological, emotional, financial, etc… and blogs that help people cope or eliminate pain, deliver real value.
5. I’m certain there is a higher volume of searchers/users/readers looking to avoid pain vs. those who search/read/surf for pleasure-seeking alone.
The Pain Problem Solver Blog – Simple Layout:
1. Opening Paragraph: Introduce the pain to your reader and sell the “pain-relieving” benefits of reading your article.
2. Relieve the Pain: Give real-world solutions to the pain in 3-10 paragraphs.
3. Supporting Paragraphs: Offer reasons why your offered solutions relieve the pain (1-2 paragraphs max).
4. Closing Paragraph/Conclusion: Reinforce why your reader is in pain, how to relieve the pain and why it’s in their best interest to follow your advice.
5. Resource Box.
Key Insight: Everyone experiences pain in some form, whether it be physical, psychological, emotional, financial, etc. Blog posts that help people cope or eliminate pain deliver real value.
As the expert author, you become the pain problem solver.
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In closing, some writers often fail to write new blog posts because the pain of producing a new one exceeds the future pleasure of the good that it will create. The solution is to focus your time on “WHY” you want to write more value-based blogs… It’s not painful if you enjoy it or enjoy the reason why you’re doing it.
Do you have anything to add to this Pain Problem Solver concept?
Share with us below! 🙂
Yours in Mastery,
Loretta Helson
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